If you’ve been in Bangkok for any length of time you’ve seen the ‘healthy lifestyle’...uh...lifestyle...change a great deal. But why, how, and to what end? Greg interviews Jack Thomas, founder and CEO of BASE Fitness to chat about the evolution.
After several years of high-pressure sales and overly-packed gyms, the scene kind of imploded in the mid-2000s, led by one famous name that rose higher and fell harder than any. But the industry is back and healthier than ever, driven in part by the changes in cultural attitudes towards health and fitness that seem to have taken place in the last 10 years.